2007 Post Show Report

2007 Shanghai International Furniture Fair which jointly sponsored by International Furniture and Decoration (Hong Kong) Association, Taiwan Furniture Manufacturers Association, Shengzhen Furniture Trade Association and JSWB Global Home Furnishings Center closed with a great success on Sep. 18, 2007. The Fair attracted 14,278 professional visitors who come from 114 different countries around 5 continents, and 2,686 of them are overseas.

 

The Fair scored a complete innovation compared to other domestic furniture fairs in a total different form which combined short-term exhibition with permanent display. In this way, the new module can low promotion cost and upgrade expo space & exhibit. The permanent exhibition leave buyers more time for negotiation and execute purchase action anytime he wants all year round. With a goal to cultivate a top level international furniture fair which could be comparable to High Point, Milan and Cologne, the venue will roar from 200,000M2 in 2007 to 750,000M2 in 2010.

 

Besides the large scale itself, the tremendous achievement in the fair also marvel at the diversity of brands in wide coverage. It can be said that the fair is one of the most diversified fairs in Shanghai with the highest quality. “Supported by the 3 strongest furniture associations in China, gathered by almost all the capacities of the Chinese furniture manufacturers, with the most famous brands, the maximum of customers resources, and the most excellent international sourcing platform to make use of the advantages of the Chinese furniture exhibitions and bring brands assembly effect into full play so as to attract buyers from around the world. Under this prerequisite, it is impossible for the brands incomplete,” a participant said.

 

In the processing of the world economic globalization, the integration and optimization of resources, smooth and positive circulation of the industrial chain, as well as speedy and accurate information convey has become the key factor for the business winning. The foundation of JSWB Global Home Furnishings Center will of course brings about the brand new opportunity and trend, as manufacturers can find markets and design concepts, buyers can purchase the goods, consumers can find the most cost-effective products, and the designers could also find the best talent performing platform.

 

Basic Information

 

• Fair name：2007 Shanghai International Furniture Fair
• Date：Sep. 13-18, 2007
• Venue：JSWB Global Home Furnishings Center
  • No. 5369 Middle JiaSong Road, Zhaoxiang, Shanghai
• Sponsors：International Furniture & Decoration (Hong Kong) Association
  • Taiwan Furniture Manufacturers Association
  • Shenzhen Furniture Trade Association
  • JSWB Global Home Furnishings Center
• Organizer：JSWB Global Home Furnishings Center
• Scale：200 thousand square meters
• Exhibit Profile：Home Living, Office Furniture, Furnishings, Kitchen Furniture, etc.
• Number of Visitors：31,556 professional visitors for the first three days，6,372 of them
  • are abroad, and the total number for 6 days is about 68,000

Background Analysis

 

2007 Shanghai International Furniture Fair is a trade platform in new concept. It overwhelmingly offers a different showing space. Of most importance it gives a new business module to all kinds of visitors which includes domestic & overseas buyers, merchandisers, agents, furniture manufactories, wholesalers, retailers and designers. Like a window through which we help domestic furniture company go outside and pave the way for international famous furniture brands entering the Chinese market.

 

Walking through these tens of different art-decor exhibition halls, your feeling will be totally different at products and space design than the other traditional fairs in China. Here we gather the top level designs both for products and show rooms in order to run up to the world famous 3 fairs.

 

 

Chinese furniture industry has run decades to defeat Italy as the No1 furniture export country. Meanwhile it still maintains two digital growing rate in recent years. Undoubtedly, right now, it is a golden epic for Chinese furniture industry development. On the other hand, “Be prepared for danger in times of safety” the old saying etched in the mind of business men tells us too much relying on the overseas market for MADE IN CHINA products means the danger for export volume and growth rate. Thus, Chinese furniture export will not only maintain the traditional market share on Europe，North America, Japan, Korea, but also explore the new markets, such as India, Russia, Middle East, South America etc. In addition, the appreciation of RMB value, trade surplus and other factors of international financial fluctuation will give the easy access for overseas famous brands furniture to Chinese mainland market.

 

In a word, all the factors will integrate the furniture industry much closer no matter domestic or overseas markets than ever before. In this golden epic, Shanghai International Furniture Fair by JSWB Global Home Furnishings Center will play as a marvelous banquet which combines the market resources, make brands much stronger and make the Chinese furniture position more giant.

 

 

 

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