On 13 March, another 9 international brands opened their stores at the JWSB Hongqiao Mall. This has brought the total number of international brands at this mall to nearly 30. The Consul Generals from Italy, France, Sweden and Norway were on hand to grace the opening, along with nearly 200 guests. The event was widely covered in the news and industry media, and has strongly reinforced the position that JSWB has as the one and only location for prime furniture brands in Shanghai.

In conjunction with the event, JSWB has also produced an exclusive catalogue presenting all of its more than 40 international brands. A total of 40.000 copies are being distributed to relevant targets groups in Shanghai, and underlines the strong commitment that JSWB is showing towards its tenants.